
The new Amazon promotion fees officially start June 2, 2025!

Instantly Estimate Your New Promotion Fees on Amazon
Amazon is rolling out new changes to Promotion Fees starting June 2, 2025 — and understanding their impact is critical for protecting your profit margins.
Use our free, instant calculator to estimate the exact fees you’ll pay on coupons, Prime Exclusive Deals, and other promotions under the new system card required!
✅ No guesswork
✅ Fully updated for the June 2025 policy changes
✅ Built for sellers by Amazon experts
🚨 What’s Changing with Amazon Promotion Fees on
June 2, 2025?
Starting June 2, 2025, Amazon is updating how it charges sellers for promotional discounts. Here’s a breakdown:
💰 Coupon Fees will be based on a percentage of the discount you offer, no longer just a flat redemption fee.
⚡️ Lightning Deal and Best Deal promotions will change from a flat fee model to a $70 per day flat fee Plus a 1.0% of deal sales (capped at $2,000)


🔍 Key Impacts for Sellers:
Steeper discounts = Higher fees
Poorly optimized promotions could severely erode your margins
100% Small pricing mistakes could cost you big
👉 Our calculator helps you plan smarter promotions — and keep more profit.
Stop guessing and start scaling profitably 📈
Grab our Profit Playbook, your quick guide to smarter margin moves. 👇
✅ Spot the real difference between revenue and profit
✅ Identify which products actually drive margin
✅ Know when to scale—and when to pull back
✅ Analyze TACoS with strategy, not guesswork

🛡️ Why You Need to Plan Your Promotions Carefully
As outlined in Amazon Seller Central Help Pages:
“Starting June 2, 2025, promotion fees will be calculated as a percentage of the total discount provided. Sellers are responsible for understanding how these changes impact profitability.”
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Amazon won’t refund mistakes.
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Promotions gone wrong can wipe out your margins.
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Smart sellers pre-calculate every promotion to stay ahead.
Our calculator makes it fast, simple, and accurate to adjust to the new system.
New Pricing Structure for Lightning Deals & Best Deals Promotions

🌟Don’t Just Take Our Word For It:
Ready to unlock your hidden profits? 🔓
You’re just a few clicks away from recovering the funds you’re owed. Don’t let Amazon’s mistakes eat into your profits – Let us do the hard work, so you can focus on scaling your Amazon business.
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Frequently Asked Questions
What is the Amazon Deal Fee Calculator?
The Amazon Deal Fee Calculator is a tool provided by ScaledOn to estimate how much your promotional activity (discounts, deals, coupons) will cost you and how it affects your net margin. It allows sellers to simulate promotion scenarios, calculate incremental costs, and project profitability before launching.
How does ScaledOn’s calculator simplify promotion planning?
Instead of guessing how discounts or deals will affect your profit, the ScaledOn Promotion Fee Calculator breaks it down instantly. You just enter your product price, discount, and estimated costs, and the tool calculates total Amazon fees, expected revenue, and margin impact—so you can see exactly which promotions drive growth and which ones cut too deep.
How accurate is the fee estimate?
The estimates provided are approximations based on standard Amazon fee structures and best practices. They are very useful for comparative scenario planning, but do not replace real-life data. External factors (like category-specific fees, seasonal surcharges, or Amazon’s evolving policies) may affect actual costs.
Can this calculator help me choose the best promotion strategy?
Yes. By comparing different promotion scenarios (e.g., 5% off vs 15% off, or coupons vs Lightning Deals), you can see which approach yields the highest return or preserves margin. The tool helps you avoid unprofitable deals before you run them.
Does ScaledOn offer support based on the calculator results?
Yes. Once you identify viable promotion scenarios using the calculator, ScaledOn can help you implement, monitor, and optimize those campaigns. We also provide a full Amazon promotion strategy (coupon management, deal planning, A/B testing) to maximize lift while minimizing cost.
Instant. Accurate. Built by Amazon experts.
Don’t guess. Don’t overspend. Use our free calculator to plan smarter, protect your margins, and stay profitable.













