Advanced Ad Fraud Detection for Maximum ROI
Stop Wasting Budget on Fake Traffic – Ensure Every Ad Dollar Drives Real Results
22%
Ad Spend lost due to Ad Fraud in 2023
$172 B /yr
Ad Spend lost due to Ad Fraud by 2028
$23 B /yr
Ad Spend recoverable with fraud mitigation platforms
Stats You Need to Know
Businesses lose billions each year to fraudulent clicks, impressions, and invalid traffic. Without proper monitoring, your ad budget could be drained by fake traffic, leading to lower conversion rates and misleading campaign data.
Types of Ad Fraud:
Click Farms
A large number of workers are employed to repeatedly click on ads to artificially inflate PPC.
Click Bots
A bot has been specifically programmed to click links on a website, thus mimicking user clicks and skewing PPC statistics.
Competitor Click Abuse
Occurs when a rival company continuously clicks on a competitor’s paid ad to deplete its PPC ad budget without a sale.
Redirect Attacks
Once a user clicks on an ad, they will be redirected to multiple other ads before going back to the original ad.
Video Viewing Fraud
Viewing counts on popular video streaming sites are faked using bots. Advertisers pay for ads that are not seen by consumers.
Pixel Stuffing
Fraud publishers load an ad within 1×1 pixel on their site. The advertiser is still charged despite the ad being unviewable.
Incentivized Clicks
Users are incentivized to click ads and watch commercials to receive cash or credits for those activities
Need help stopping ad fraud?
Let our team help you secure your campaigns and maximize your real ROI
How does Ad Fraud work?
With ScaledOn’s Ad Fraud Mitigation Services, You can:
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Identify Fraudulent Activity
Detect bots, click farms, and invalid traffic in real-time.
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Boost Campaign Performance
Ensure your ads are seen by real people, improving conversion rates.
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Receive Transparent Reporting
Access detailed reports of detected fraud across platforms, giving you complete transparency.
How ScaledOn Protects Your Business
In-depth Audit & Analysis
We start with a comprehensive analysis of your current ad performance to identify patterns of fraud across platforms.
AI-Powered Detection
Using advanced AI algorithms, we monitor your ad campaigns 24/7 to catch fraud in real-time, flagging invalid clicks, impressions, and behaviors.
Platform-Specific Solutions
Our solutions are tailored to combat fraud on specific platforms like Google Ads, Facebook, Instagram, and programmatic networks, ensuring a robust defense everywhere you advertise.
Continuous Monitoring & Optimization
We don’t just stop at detection—our team continually monitors your campaigns, adjusting defenses as new fraud techniques evolve.
Actionable Insights
Get detailed fraud reports and actionable insights to understand how to better allocate your ad budget.
The Importance of Ad Fraud Protection in the AI Era
As AI continues to drive advancements in digital advertising, it also opens new doors for cybercriminals to exploit your ads. Without the right protection, AI-powered ad systems could unintentionally amplify fraud, wasting your ad spend on bots instead of real customers. That’s why you need an equally advanced defense system. ScaledOn leverages the latest in AI technology to fight AI-driven fraud, ensuring that your business stays ahead of the game.
Stop Letting Fraud Eat Into Your Profits.
Protect Your Ads Today!
Request an ad fraud analysis and start safeguarding your campaigns across all platforms.
Don’t Just Take Our Word for It
What Sets ScaledOn Apart?
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ScaledOn
18+ YEARS OF EXPERIENCE: We generate winning strategies to help you scale by industry, size, region, and demographic.
ENTREPRENEURS AT HEART: The experts at ScaledOn are e-commerce business owners, in addition to being top marketers, which means we know exactly how to grow your online business.
CLIENT-FOCUSED SERVICES:
We genuinely care about your business. This involves transparent communication, responsiveness, and a commitment to high-quality results.
DATA-DRIVEN STRATEGIES: We are goal-oriented and measure the success of campaigns or testing sprints, making adjustments to maximize your ROI.
HIGHLY SKILLED EXPERTS: Top 2% Digital E-commerce experts dedicated to scaling your business.
ALWAYS TESTING: Our team works 24/7 across six time zones. While your competition sleeps, we’re testing and getting you ahead.
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In-House Marketing
⚠️ LIMITED EXPERTISE: A small team trying to stay updated with the constant changes in digital algorithms.
⚠️ RESOURCE CONSTRAINTS: Limited budgets, manpower, and access to advanced marketing tools and technologies.
⚠️ SCALABILITY AND FLEXIBILITY:
Have a seasonal business? Need flexibility and and army. Hard to do In-House with HR.
⚠️ NETWORKING AND PARTNERSHIPS:
We have 20 years of partnerships with media outlets, publishers, influencers, and platforms.
⚠️ COST EFFICIENCY:
While it may seem cost-effective to manage marketing in-house, the cumulative costs of salaries, training, software, are typically 2-3 times more expensive
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Other Agencies
NOT SPECIALIZED: Offers a broad range of services without the depth of e-commerce knowledge we have.
ONE-SIZE-FITS-ALL: Employs a one-size-fits-all approach to client projects, applying generic strategies and tactics without considering the unique needs of each client.
INCONSISTENT QUALITY: May experience high turnover rates among staff, leading to inconsistencies in service quality, project management, and client satisfaction.
LACK OF INNOVATION: Struggled to innovate or adapt to your needs, preferences, or market conditions.
We Partner With the Best
FAQs
How does ScaledOn detect and prevent ad fraud?
Scaledon uses advanced AI-powered tools to monitor your campaigns in real-time across multiple platforms. We analyze traffic patterns, click behaviors, and impression anomalies to identify and block fraudulent activity, such as bots, click farms, or invalid traffic. Our multi-step process ensures that we catch fraud early, allowing you to adjust your ad strategy and maximize the efficiency of your spend.
Which platforms does ScaledOn’s ad fraud protection cover?
We protect ad campaigns across a wide range of platforms, including Google Ads, Facebook, Instagram, and programmatic ad networks. Each platform requires specific detection techniques, and we tailor our approach to ensure comprehensive fraud protection across all your digital advertising efforts.
Why is ad fraud particularly concerning in the context of AI?
While AI has enhanced ad targeting and optimization, it has also enabled fraudsters to create more sophisticated fraud schemes. AI-driven bots can mimic human behavior more convincingly, making fraud harder to detect with traditional methods. This is why AI-powered fraud detection is critical—to stay one step ahead of increasingly advanced fraudulent tactics.
How can I tell if my ads are being impacted by fraud?
Common signs of ad fraud include unusually high click-through rates with low conversions, spikes in traffic from unexpected locations, or sudden changes in campaign performance without any clear reason. Scaledon offers a free ad audit to help you identify potential fraud in your campaigns, so you can take action before it impacts your bottom line.
Can I get a refund from Google for invalid clicks?
Yes, you can potentially get a refund from Google for invalid clicks. Google Ads has a system in place to detect and filter out invalid traffic, such as clicks generated by bots, automated scripts, or accidental clicks. However, if we suspect that some fraudulent clicks were not detected by Google’s system, we usually submit a claim for a refund. If Google confirms that the clicks were invalid after their investigation, they will issue a credit to your account for the value of those fraudulent clicks.