Turn Amazon DSP Into Your Growth Engine for New Customers

Leverage Amazon’s exclusive first-party shopper data to run targeted display, video, and audio campaigns on and off Amazon.

Reach More, Sell More with Amazon DSP

Amazon DSP (Demand-Side Platform) lets brands run display, video, and audio ads both on and off Amazon — powered by Amazon’s exclusive shopper data. It helps you target in-market shoppers, reach lifestyle audiences, and expand with lookalikes to drive awareness, consideration, and sales.

Target Ready-to-Buy Shoppers

Leverage Amazon’s exclusive first-party data to connect with people actively searching for products like yours.

Reach Lifestyle Audiences

Engage consumers based on their interests, behaviors, and life events — not just what they’re shopping for today.

Expand With Lookalikes

Find new high-value customers by reaching audiences that mirror your existing buyers.

Advertise Across Premium Placements

Show up on Amazon.com, Fire TV, mobile apps, Twitch, and leading publisher sites for full-funnel coverage.

Why Choose ScaledOn?

At ScaledOn, we tap into Amazon’s unmatched shopper data to run high-performance DSP campaigns tailored to your goals. Our experts design full-funnel strategies, provide transparent reporting that shows real ROI, and partner selectively so every client gets focused, results-driven service.

Amazon DSP Strategy & Management

End-to-end setup, campaign execution, and ongoing optimization to maximize ROI.

Advanced Audience Targeting

Reach in-market shoppers, lifestyle segments, and lookalike audiences with Amazon’s first-party data.

Amazon Marketing Cloud Insights

Unlock deeper analytics, micro-segmentation, and full-funnel attribution for smarter decisions.

Creative Development

High-impact display, video, audio, and streaming TV ads designed to engage and convert.

Performance Tracking & Optimization

Smart tagging, remarketing lists, and transparent reporting across channels.

Retargeting & Loyalty Campaigns

Reengage past purchasers, cart abandoners, and loyal customers to increase repeat sales and lifetime value.

How It Works

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Free Consultation & Strategy

Share your goals and get a tailored campaign roadmap.

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Launch & Optimize

We set up, monitor, and refine campaigns for maximum ROI.

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Scale Your Growth

Expand reach, retarget buyers, and grow customer lifetime value.

Ready to Unlock Amazon DSP for Your Brand?

Amazon DSP gives you access to unmatched shopper data, premium ad placements, and full-funnel targeting. At ScaledOn, we turn that power into growth with custom strategies, ongoing optimization, and clear ROI.

Frequently Asked Questions

What is Amazon DSP, and how does it differ from regular Amazon ads?

Amazon DSP (Demand-Side Platform) is a programmatic ad buying platform that enables brands to place display, video, and audio ads both on Amazon properties (e.g. Fire TV, IMDb, Twitch) and across third-party sites and apps using Amazon’s first-party shopper data.
Unlike Sponsored Display for Products/Brands (which show within Amazon search results), DSP helps you reach audiences earlier in the funnel, build awareness, retarget potential buyers, and engage users off-platform.

Who should use Amazon DSP, and when?

Amazon DSP is best suited for established brands that want to scale beyond search-based ads, launch products, or deepen reach and brand visibility. If you’re aiming to:

Reach audiences not actively searching
Retarget users who visited your listings but didn’t convert
Execute full-funnel campaigns (awareness → consideration → conversion)
then DSP is a strong tool in your arsenal.

What types of ad formats are available through DSP?

DSP supports a variety of formats to match different campaign goals:

Display ads (static or dynamic)
Video ads (in-stream, out-stream)
Audio ads (on streaming or partner platforms)
Connected TV / streaming placements on Amazon’s properties and premium publisher networks

How is targeting handled in DSP campaigns?

Amazon DSP leverages Amazon’s rich first-party data (purchase behavior, browsing signals, segments) along with custom and lookalike audiences to define targeting. You can reach in-market shoppers, retarget audiences, combine contextual and behavioral signals, and layer targeting criteria for precise reach.

How do you measure success with DSP, and how often are campaigns optimized?

Success is measured via metrics such as impressions, reach, video completion rate, click-through rate, detail page views, new-to-brand purchases, and attribution paths. Because DSP is data-driven, ongoing reporting-based optimization is crucial: budgets, creative rotation, and bid strategies are iteratively refined (often daily or weekly) to improve ROI and ensure alignment with your Amazon business goals.