The new Amazon promotion fees officially start June 2, 2025!
Instantly Estimate Your New Promotion Fees on Amazon
Amazon is rolling out new changes to Promotion Fees starting June 2, 2025 — and understanding their impact is critical for protecting your profit margins.
Use our free, instant calculator to estimate the exact fees you’ll pay on coupons, Prime Exclusive Deals, and other promotions under the new systemt card required!
✅ No guesswork
✅ Fully updated for the June 2025 policy changes
✅ Built for sellers by Amazon experts
🚨 What’s Changing with Amazon Promotion Fees on
June 2, 2025?
Starting June 2, 2025, Amazon is updating how it charges sellers for promotional discounts. Here’s a breakdown:
💰 Coupon Fees will be based on a percentage of the discount you offer, no longer just a flat redemption fee.
⚡️ Lightning Deal and Best Deal promotions will change from a flat fee model to a $70 per day flat fee Plus a 1.0% of deal sales (capped at $2,000)
🔍 Key Impacts for Sellers:
Steeper discounts = Higher fees
Poorly optimized promotions could severely erode your margins
100% Small pricing mistakes could cost you big
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🛡️ Why You Need to Plan Your Promotions Carefully
As outlined in Amazon Seller Central Help Pages:
“Starting June 2, 2025, promotion fees will be calculated as a percentage of the total discount provided. Sellers are responsible for understanding how these changes impact profitability.”
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Amazon won’t refund mistakes.
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Promotions gone wrong can wipe out your margins.
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Smart sellers pre-calculate every promotion to stay ahead.
Our calculator makes it fast, simple, and accurate to adjust to the new system.
New Pricing Structure for Lightning Deals & Best Deals Promotions
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Instant. Accurate. Built by Amazon experts.
Don’t guess. Don’t overspend. Use our free calculator to plan smarter, protect your margins, and stay profitable.